Texas Tech Researchers Use Cutting-Edge Science To Study Super Bowl Ads
Feb 8, 2016
Everything Lubbock - Even though many people will tune in to see whether the Broncos or Panthers will be the next Super Bowl champ, chances are the advertisements are just as big an attraction as the game. Some Texas Tech researchers are using some cutting-edge research to find out exactly why some ads work, and some don't.
tags: College of Media and Communication, Texas Tech in the News