Former Senior Curator Named Executive Director of Museum of Texas Tech
Feb 16, 2011
Eileen Johnson will continue to enhance the museum's growth in its collections.
tags: Academics, General, Museums, Research, Stories, Vice President for Research
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Expert Analyzes Emotional Quotient of Super Bowl Ads
Feb 7, 2011
Professor dissected Twitter feeds to examine commercials' emotional acceptance.
tags: General, Provost, Rawls College of Business Administration, Research, Stories, Vice President for Research
Discovering 12,000 Years of History at Lubbock Lake Landmark
Feb 7, 2011
This South Plains archaeological site has sustained life and served as a home to people, plants and animals for thousands of years.
tags: Academics, Events, Exhibits, Feature Stories, Museums, Provost, Research, Vice President for Research
Marketing Professor Using Twitter Data to Measure Super Bowl Ad Buzz
Feb 4, 2011
Mayukh Dass will use the real-time data by subjecting it to a series of analyses to measure overall positive and negative sentiments and more.
tags: Academics, Feature Stories, Provost, Rawls College of Business Administration, Research, Vice President for Research
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